Today’s marketing tools have changed significantly from their previous forms, in large part because of the increased demand for digital technology and the shift in consumer behavior toward social media over traditional media.

Searching for a video production company?

A professionally made marketing film for a business is more than just a demonstration of what the business provides, sells, or can do for you. If your company’s existing brand film merely displays that, I urge you to spend more time and money creating a better, more captivating brand video. By this, I do not mean that you should create a lengthy, in-depth movie.

An engaging brand video should be able to develop a brand image that people can relate to and feel a part of by capturing your audience’s attention as quickly as possible; otherwise, why should they spend 30-60 seconds on a video when they could be doing something else? Unless it’s fixed, if not, why not grab a bite, check their phone, or even worse, swipe it off, and don’t forget your company competitors, so no matter what industry you’re in, keeping your audience engaged and having their attention is number one priority when creating a brand video.

Here are some suggestions to consider if you want your brand video to stand out from the competition and pay off with potential customers:

1. Contract a video production company

If you want a high-quality brand video that effectively communicates all of the information you need to reach out, video production company is unquestionably the best marketing investment you can make. They are experts in the field with the experience, creativity, skills, and equipment to turn your needs and desires into a video in less time and with fewer resources; just make sure communication flows back and forth so everyone is on the same page.

Can you imagine how much time and money will take you to make a corporate video by yourself? why not hiring a professional team and getting something like this video below?

1. Know your audience

Businesses must use data-driven insights to understand and analyze their audience’s unique needs and wants, as well as interests, behaviors, and so on, in order to create content that resonates with the target audience. This information can help you tailor the message of your video in a more creative way. According to my research, more than 85% of consumers claim that watching the brand video influenced them to choose that company, implying that a professionally – made video can help you strengthen your relationship that is both engaging and informative in order to maximize their reach and ensure that their message resonates with their target audience.

When you are targeting your audience, you also need to do some research on their preferences, lets say you wanna target audience from 20-40 years old, you may take into consideration that a good short reel on Instagram or any social media platform will work better than a official video on your company’s website. But don’t get frustrated you can easily have different types of deliverables from the footage, more details will be talked about later on this blog.

Here is another example, check it out and think about it. Wouldn’t be a greater work if you have an idea a let the director suggest you the newest trends for video making?

1. Define your message

The primary goal of a brand video is to increase customer loyalty, trust, and brand awareness. After determining your target audience, you must define the key message of your video. Your company’s voice and tone add a human touch, which is a plus. You can also clearly and concisely showcase your company’s culture and what makes it so unique and special.

• Start with a strong hook

Remember what I said earlier about why I should spend 30-60 seconds watching this video? Making a strong hook in the beginning to draw the audience’s attention within the first few seconds is critical; otherwise, your video will not have the same effects, no matter how good content it has. High-quality visuals are essential for producing a professional-looking brand video. Create a visually compelling story by combining footage, animations, and graphics.

• Apply psychology techniques

Videos are an excellent method to capture your audience’s attention, but they need a significant time investment. You must persuade individuals to give up a set quantity of their valuable time. It pays to grasp what draws people’s interest on a psychological level if you want to keep them watching.

Lets watch this following video, just forget the tittle of the video for one minute, watch it first. What is the first idea it came up to your mind while you were watching it? What did you think the video was about? Office video? Pizza boxes? A X brand packaging company video? Nooo!!! If it weren’t for the videos tittle i bet u wouldn’t thought that this video is about apple. This video did not start will the old fashion way of presenting its brand, its product, services,etc. It use psychology in a smart way, so it caught you attention and delivered the message subconsciously, it show you how apple and not just one product but how different products can help you at work, isn’t that smart? That is why we need to keep our minds open and let creativity flow.

1. Make it shareable

As more people watch videos on their mobile devices, it’s critical to optimize your videos for mobile viewing. To ensure that your video looks great on any device, use subtitles, large fonts, and a clear visual design.

Instead of focusing on the features of your product or service, concentrate on the benefits it provides to your target audience. How does it help them or make their life easier? A good video can go viral if it is easily digestible and highly shareable, if its GOOD, people will share it. Also keep in mind the requirements that different platforms ask for in order to successfully post your video, some need for websites, social media, TV commercials.etc All these requirements need to be taken into consideration because it might have some changes when it comes to the filming.

• Deliverables of the project

Another key point to consider is the project’s deliverables; it may not be just one video, but a combination of photos and videos; this is where a professional crew comes in handy; if you don’t know much about it, they can help you from start to finish. After selecting a firm and informing them of all your needs and desires, they should offer you with a full brief of the entire project.

There are numerous types of outputs you may need to consider depending on certain qualities or the client’s individual demands; it is not only images and videos; a good work should have content outputs based on the use you want to put them on, for example, for social media, a professional video should look nice in any screen, but wouldn’t it be better and more appealing if you had a video for the big screens and a shorter cut designed for social media, that would definitively have a greater impact on your audience, and the most important part is, you don’t have to make another separate video, just talk to your director about your needs, he will do the rest.

Here is an example of X peng’s, we made the main video and also a cut of a high light for social media, which is a shorter video but still can deliver the  main message in a faster way. That is also why a professional firm is valuable, pre-production and post-production is also important, they can make the whole process go smother.

1. Call to action

A call to action should be included in a brand video even if it is not a promotional video. A call to action, or CTA, instructs viewers on what they should do after watching the video, such as contacting you or learning more about your brand. You can include it to encourage viewers to interact with your company more. Give your audience a clear next step to take, whether it’s to visit your website, sign up for a free trial, or follow you on social media for more information.

In need of a director or fixer?

Ultimately, it takes ability and experience to produce engaging brand videos that successfully attract and win over your audience. Every day, new tactics and strategies are being developed; creativity and innovation are key. A clear aim, a definitive storyline, and investments in high-quality media and platforms are necessary to reach your audience and create a memorable experience, although not all of the ideas presented here will be appropriate for your company’s needs and goals, I hope this provides a clearer picture of what could improve your video.

If you don’t want to go through all of that, go back to tip number one. Hire a professional video production company; they have the expertise and experience to create high quality compelling videos, saving you time and resources and providing you with a direct final product that can help your company achieve its goals in a more efficient and effective manner.